Jack Daniel’s Old No.7

Jack Daniel’s Old No.7 is probably the most famous Tennessee whiskey in the world, and there’s a key detail that sets it apart from bourbon. Before aging, the spirit goes through charcoal mellowing, slowly filtered through sugar maple charcoal. This process makes it softer and rounder while keeping its character intact. Expect an approachable whiskey with vanilla and caramel, a hint of banana, toasted oak and a smooth, lightly smoky warmth.

Tasting Notes

Nose

Sweet and inviting with vanilla, caramel and a hint of banana. Then come toasted oak, brown sugar and a light smoky note, with a small spicy edge.

Palate

Rounded and smooth with toffee, vanilla and gentle corn sweetness. Toasted wood, a touch of cinnamon and a subtle nutty note add structure, with a soft smokiness in the background that feels distinctly Tennessee.

Finish

Medium length and warm with lingering caramel, vanilla and oak. It fades softly, slightly dry, and pleasantly easy-going.

Jack Daniel's Distillery

Jack Daniel's is one of the most iconic American whiskey brands, founded in 1866 by Jasper Newton "Jack" Daniel in Lynchburg, Tennessee. Located in the small town of Lynchburg, Jack Daniel's Distillery is the oldest registered distillery in the United States and is known for its unique production method, which distinguishes it as a Tennessee whiskey.

One of the key features of Jack Daniel's is the "Lincoln County Process," in which the whiskey is filtered through maple wood charcoal before being aged. This process, known as "charcoal mellowing," gives Jack Daniel's its distinctive soft and mild flavour. The whiskey is then aged in new, handmade oak casks, which creates deep notes of vanilla, caramel and notes of toasted wood.

The distillery's location in Lynchburg, with its pure limestone water source, also plays a crucial role in the whiskey's flavour. Jack Daniel's Old No. 7, the best-known expression, is loved worldwide for its smooth, balanced character and is a symbol of American culture and craftsmanship. Jack Daniel's remains a leading name in the world of whiskey, with a rich history and an unmistakable taste.